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How to get people to use the stairs more

Posted by Mike | October 8, 2009 .

A new Volkswagen ad shows that making the stairs fun will entice more people to use them, instead of escalators.

The video below (click through if you don’t see it) shows what happens when you literally turn the stairs into a toy by installing piano keys with working notes. They found people chose the stairs 66% more of the time. Check it out!


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2 Comments so far

  1. Brandi October 9, 2009 1:51 pm

    I myself always try to take the stairs because that is exercise. I usually take them even if the elevator is already down there just to see if I can beat them up stairs to. haha. Most of the time I usually do beat them a lot of the time and their like she must have ran up them stairs. I say no I just walked.

  2. Melanie November 14, 2009 10:13 am

    I like to take the stairs too and I get so annoyed when able-bodied people take the elevator up or down one level.

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